Hot Trends Driving Mobile App Development in 2023 and Beyond
The mobile development market continues to thrive, and the industry is evolving in leaps and bounds. The statistics speak for themselves: the global mobile application development market is expected to reach $44.3 trillion by 2027. To survive and thrive in this digital era, you should stay up-to-date with new blooming trends.
We’ve teamed up from different fields to get their opinions and prepare a list of top mobile app development trends that will shape 2022. This list has been created with input from our offshore mobile developers based on their own experience. Don't pass up on opportunities to innovate!
#1 Super apps
One app that solves one user's issue is no longer a trend in mobile app development. Today, all is changing. Super app is a new mobile app development trend that you can observe in 2022.
Super app is a one-stop solution that allows users to solve multiple issues by providing various services, from food delivery, shopping experiences, and movie ticket purchase, to financial services, online messaging, and ride-hailing. A vivid example when trying to understand super apps is WeChat. This is a Chinese multi-purpose instant messaging, social media, and mobile payment app with over 1.26 billion monthly active users from a wide range of age groups. Read Also: How to make a messaging app
Super apps are a handy way for users to solve their issues in one digital place that is always at hand. Using one super-app is much more convenient for people than performing many actions in different apps. So, it's no surprise that the demand for super apps will only grow.
A study from PYMNTS shows that 67% of US consumers would like to use at least two of their activities integrated into one place, while around 11% would like one app for managing their entire digital lives.
Moreover, according to Statista, as of November 2022, around 67 percent of consumers in the United States reported being interested in integrating multiple digital experiences in one super app.
Thus, 20.38 percent of respondents were identified as "information seekers," who would be interested in integrating their online experiences into one super app to access online shopping, travel, entertainment services, and banking services.
#2 Mobile learning
In a world that is changing faster and faster, easy access to education is becoming more vital. Now, especially considering the COVID-19 pandemic, educational mobile app development appears even more relevant than ever before. Mobile learning is one of the most promising trends in mobile app development that hasn’t shown any signs of slowing down. According to Statista, by 2026, the total market for eLearning worldwide is expected to grow by over $370 billion.
The primary purpose of mLearning is to enable people to gain required knowledge and skills using portable devices like smartphones, tablets, and laptops. It's a convenient way to get access to learning content 24/7 and study on the go.
#3 Rise of 5G
5G was already among current app development trends, but it's expected that wide use of 5G is yet to come. According to forecasts, 5G connections will grow to 40 percent of all connections in Europe and 15 percent of all mobile connections worldwide by 2025. Below you can see how the usage of 5G technology will rise worldwide.
So what, exactly, is 5G, and what does it mean for mobile app development?
5G is not a modified version of 4G. The Fifth-Generation wireless cellular network (5G) is the newest radio technology that aims to strengthen mobile connectivity and improve the smartphone experience for users as a whole.
As you can see, 5G opens up new opportunities for building more robust, high-performed, and secure mobile apps than they were before. So it really is no surprise that meeting the 5G standard is one of the most popular mobile technology trends.
#4 Voice technology
Voice technology has completely taken the world by storm, and it's not surprising that it's one of the most popular mobile app development trends in the near future. The global voice recognition market size was forecast to grow from $10.7 billion U.S. in 2020 to $27.16 billion U.S. by 2026. Well, what voice technology is and why is it so appealing?
Voice recognition refers to the ability of a specific device to receive and interpret spoken directives. Simply put, voice recognition technology enables people to use voice commands to operate devices and perform internet searches.
Today banking and finance businesses are already leveraging voice technology in their mobile apps. Now people can send payments via mobile personal voice assistants. A vivid example is the Garanti Bank’s voice-driven mobile banking. Garanti implemented a virtual assistant that enables customers to perform banking transactions by voice. Thus, users can transfer money and make purchases by speaking the name of a company or a person.
The retail industry can benefit from voice technology too. Carrefour is a retailer that is integrated with Google Assistant to provide a voice-activated grocery shopping service. Carrefour customers tie their account with a Google assistant and add items to their shopping list just by dictating the required products (milk, bread, spaghetti). Then the list is converted into a cart of products, and customers confirm their shopping cart and make payments. The checkout and payment experience are voice-based too.
#5 Great focus on mobile app security
According to Check Point Software’s Mobile Security Report 2021, almost every organization globally experienced a mobile malware attack during the past year. Thus,
97% of companies in 2020 dealt with mobile threats that used multiple attack vectors
46% of companies had at least one staff download a malicious mobile app
At least 40% of the world’s mobile devices are inherently vulnerable to cyberattacks
Since the number of cyber attacks is increasing every year, cybersecurity is a priority concern. Fortunately, there are various ways to provide the highest level of app security. Here are some of them:
Just one security issue can ruin your reputation, and your users will soon leave. Don't risk users' private data and your reputation, but rather, take reliable protective measures. Before starting mobile app development, make sure your team has vast experience building reliable solutions
Final words
On the whole, 2022 will be another exciting year for new technology trends in the mobile app development industry. Would you like to empower your business with a progressive mobile app solution? Or do you want to enhance your existing mobile app solution with emerging technology?
Please don’t hesitate to contact us and share your ideas. Our expert will gladly assist you in building a top-tier mobile app solution that will take your company to the next level!